Picking the Right Google Workspace Subscription for Your Business

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Google Premier PartnerTo meet widely varying customer needs, Google offers five core subscription options spread over two tiers. For larger organizations with frontline and deskless information workers, Google offers additional, specialized license options. If you are looking at a Google Workspace subscription for the first time, considering an upgrade, or looking for Gemini AI features, you’ll want to choose the subscription and licensing that meets your needs without overpaying.

Subscription Tiers

Business Tier

Businesses with fewer than 300 employees typically select one of the Business Tier subscriptions– Workspace Starter, Standard, and Plus. These subscriptions limit the number of users and focus on the features and security most appropriate for smaller organizations.

Enterprise Tier

Larger businesses, as well as those requiring more advanced capabilities and security, often opt for the Enterprise Tier subscriptions– Standard and Plus. The Enterprise Tier also includes specialized license versions for frontline workers and knowledge workers with other email services.

Selection Criteria

When selecting a subscription, most businesses focus on a few key capabilities, such as:

  • Storage capacity and shared drives
  • Vault archiving/e-discovery
  • Google Meet features
  • Select security capabilities

With AI now integrated into all Google Workspace subscriptions, you should take time to understand the Gemini features included in each plan. A deeper review of security features can also help guide your selection.

Here is a deeper look at key selection criteria.

Storage

Since September 2024, all Google Workspace subscriptions use pooled storage.

Vault, the compliant archive/e-discovery service, covers Gmail, Drive, Groups, Chat, and Calendar, is available for all Enterprise Tier subscriptions and Business Plus.

The amount of storage, allocated per user and pooled, is as follows:

Business Tier

  • Starter = 30 GB
  • Standard = 2 TB
  • Plus = 5 TB

Enterprise Tier

  • Essentials = 1 TB
  • Standard = 5 TB
  • Plus = 5 TB

Meet

Google Meet is a robust meeting and collaboration system that generally negates the need for third party solutions.

Google Meet with Business Standard and Plus

Meet Features in Business Standard and Plus Subscriptions

All Google Workspace licenses include a core set of features:

  • External participants
  • Secure meetings
  • Screen sharing
  • Mobile app
  • Dial-in (US & international)
  • Digital whiteboard
  • Hand raising
  • Reaction

At the Business Tier, Meet features scale up  as noted in the table.

The Enterprise Tier includes live streaming and additional security features with all licensees.

Participant limits increment as follows:

  • Essentials: 250
  • Standard: 500
  • Plus: 1000

Gemini AI in Google Workspace

The following matrix summarizes the Gemini AI features in each of the core Google Workspace subscriptions.

Google Workspace Gemini AI Features

Security

Google Workspace provides a comprehensive set of security features and tools. With too many settings and options to list here, we published a Google Workspace Security Feature Matrix as an eBook. 

Review security features against your regulatory, industry, and business requirements.

Selection Process

When evaluating Google Workspace subscriptions, it’s essential to assess the details. Part of your selection process should include determining whether selecting a higher subscription tier or upgrading is more cost-effective than integrating third-party tools to provide the functionality you need.

For example, while Google Workspace’s Standard Data Protection includes email sandboxing, the feature does not offer the same capabilities– such as QR code analysis– as many third-party email threat protection services. 

In many cases, upgrading your Google Workspace subscription provides the needed capabilities at a lower cost than using a third-party tool. This is often true for Google Meet compared to third-party web meeting tools like Zoom.

For other capabilities, however, a third-party integrated solution may still be required.

Your Next Steps

For help assessing your needs and options, please contact us or schedule a brief intro call with a Cloud Advisor.

About the Author

Bill Seybolt bio pictureBill is a Senior Cloud Advisor responsible for helping small and midsize organizations with cloud forward solutions that meet their business needs, priorities, and budgets. Bill works with executives, leaders, and team members to understand workflows, identify strategic goals and tactical requirements, and design solutions and implementation phases. Having helped over 200 organizations successfully adopt cloud solutions, his expertise and working style ensure a comfortable experience effective change management.

Google Workspace: Gemini AI Features and Pricing Changes

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Updated January 22, 2025, at 2:00 pm et: See the easier to read chart and text that is in bold italics.

Google Premier PartnerOn January 15, 2025, Google announced a major shift for Google Workspace. Going forward, all Google Workspace licenses will include Gemini AI features and functions. Specific capabilities will vary by license type.  

While customers will no longer need to pay as much as $30 per user per month for these capabilities, the cost for most Google Workspace subscriptions will increase by about 17%. This increase affects all subscriptions, even those opting not to use the newly embedded Gemini AI features.

For new customers purchasing directly from Google, the price increase took effect immediately.

For existing customers, Cumulus Global customers, and those working with other Google partners, the price increase takes effect on March 17, 2025.

  • If you have a Flexible Plan subscription, you will see the increase as of March 17, 2025.
  • If you have an Annual Plan subscription, or a multi-year agreement, you will see the increase at their next subscription renewal. You will not be charged for the additional Gemini AI functionality until this renewal (see below).

Product Update Highlights:

The product highlights, and caveats are as follows:

  • The Gemini App (gemini.google.com) remains
  • Gemini for Google Workspace is replaced by the embedded features based on your subscription.
  • All versions of Google Workspace will now include Gemini AI features. 
  • Google is deploying the Gemini AI features to existing customers in phases between January and March, 2026
    • The Gemini AI features will be enabled, by default, for all users
    • Enterprise Tier subscriptions can manage and disable Gemini AI features
    • Business Tier subscriptions must request access to Gemini AI admin controls

Pricing and AI Features Matrix

The following table summarizes the price increases and Gemini AI features for both the Google Workspace Business and Enterprise tiers with Annual Plan Pricing. Flexible Plan prices increase similarly, reflecting a 20% upcharge.

Google Workspace: New Pricing and Gemini AI Features

Note that your pricing for Archived Users, Vault, Pooled Storage, Voice, and other products will not change at this time.

Billing Changes

Google has indicated that it will cease billing for Gemini for Google Workspace licenses as of the end of January 2025.

As these services are billed in arrears, expect to see Gemini for Google Workspaces included on February 2025 invoices that cover January 2025.

If you have an existing single or multi-year agreement that includes Google Workspace and Gemini for Google Workspace, expect the Gemini for Google Workspace line item to be removed once service for January 2025 has been invoiced. If you prepaid for the year, you may be eligible for a credit or a refund.

We will update this blog post, and communicate with affected customers as we are able to confirm how these issues will be resolved.

Managing Gemini AI within Google Workspace

Admins with appropriate permissions can manage Gemini AI features. Users have limited ability to control AI options.

Admins

Admins have the following options to control AI settings:

  • Manage access to Gemini features in Workspace services (Enterprise editions only at this time)
  • Turn access to the Gemini app (gemini.google.com) on or off. (Note: this has no effect on other AI features in Google Workspace services.)
  • Turn NotebookLM on or off as an additional service.
  • Turn access to Google Vids on or off.
  • Control whether users can let Google AI take notes in meetings.
  • You can turn Google Workspace smart features on or off.
Users

Users can control the following AI options:

  • Smart features in Google products

Cumulus Global clients should contact our Service Team for assistance. If you are self-service with Google direct, or have licensing through another Google partner, schedule a call with one of our Cloud Advisors.

Time Sensitive Opportunities

If you have considered upgrading your Google Workspace subscription to a higher tier, we recommend doing so before March 15, 2025. 

  • We can upgrade your service with a one-year commitment. You still get the newly embedded Gemini AI features while locking in the current subscription price. We can also explore incentives for multi-year commitments.

If you are on a Flexible Plan, consider moving to an Annual Plan. 

  • While the Flexible Plan allows your monthly cost to directly reflect the number of active accounts, the vast majority of small businesses save money with an Annual Plan. 
  • Most businesses do not see the number of account removals needed to overcome the 20% surcharge on top of the price increase. 
  • Please schedule time with a Cloud Advisor to calculate which plan is best for you and your business. 
About the Author

Allen Falcon is the co-founder and CEO of Cumulus Global.  Allen co-founded Cumulus Global in 2006 to offer small businesses enterprise-grade email security and compliance using emerging cloud solutions. He has led the company’s growth into a managed cloud service provider with over 1,000 customers throughout North America. Starting his first business at age 12, Allen is a serial entrepreneur. He has launched strategic IT consulting, software, and service companies. An advocate for small and midsize businesses, Allen served on the board of the former Smaller Business Association of New England, local economic development committees, and industry advisory boards.

Leadership Thoughts: Noteworthy Blog Posts – Jan ’25

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As small business owners and leaders, you carry the responsibility for the direction and success of your business.  And while Cumulus Global provides managed cloud services that help you thrive and grow, we understand your responsibilities are broader than just IT.  Here is a curated list of blog posts from trusted experts and thought leaders that we hope will inform and inspire.

Human Factors

Legal and Compliance

  • 2025 Employment Law Outlook
    • Explores critical employment law trends and topics to deliver important insights and forecast trends and challenges employers will likely encounter in 2025. It offers employers a forward-looking perspective to enhance their preparedness and ensure sustained success in an increasingly complex regulatory environment.
    • Chrystine Heier, Sullivan Benefits

Management

Marketing

Productivity

  • Gen AI Prompts: A Primer
    • Like most IT solutions, the value of AI depends on when, why, and how you decide to use it. Better Gen AI prompts give you better results. This eBook provides a model, structure, and approach to building effective Gen AI prompts that save time and effort. 
    • Cumulus Global eBook, May 2024

Strategy and Leadership

  • Building a Foundation for AI Success: A Leader’s Guide
    • For AI success, you need a solid foundation. In this paper, Microsoft shares insights — from customers, partners, analysts, AI leaders inside and outside of the company, and from Microsoft’s own experience — about the five categories that, collectively, form a foundation for building sustainable value and AI success.
    • Microsoft Whitepaper

Wellness

  • 7 Tips for a Successful Workplace Wellness Program
    • In today’s fast-paced world of hybrid work, finding a balance between work and wellness is more important than ever. Prioritizing wellness at work is not only essential for individual health and happiness but fosters a positive and productive work environment with less absenteeism and lower healthcare costs. This post invites you to introduce Lifestyle Medicine’s seven innovative Pillars of Wellness to your work community today.
    • Michelle Grasso, Synergy Wellness Center

Technology and Security

Help us keep the ideas flowing. If you have any blog posts that are leadership thoughts you want to share, please let us know.h